orchard_girl0, DeFi Marketing, Growth & Community

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defi protocol

growth!

Maria Ruzheva

Hi! I'm a DeFi-native marketer & builder. For 2 years I ran marketing, content and community end-to-end at Barter, a top Ethereum solver/router with $35B+ routed volume, built the entire function from scratch. I turn complex protocol mechanics into content that travels, and I ship: product features, on-chain analysis, and full-stack vibecoded apps.

SKILLS

✍︎

Content

◎

Growth

◇

Community

Py

Python

SQL

Dune/SQL

◈

Figma

AI

AI/MCP

EDUCATION

Higher School of Economics (HSE)

Bachelor's, Supply Chain Management & Business Analytics

meet-maria _×

🪷drop me.jpg in this
folder to show your photo

socials _×

𝕏 @Barter_DeFi
my work until july 2026 𝕏 @orchard_girl0
personal ◑ Dune
on-chain analytics

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VIBECODED APPS

Interactive tools that doubled as growth content: idea to deployed product, solo.

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visualization

Superposition Universe

Live visualization of every position in Barter Autopilot.

live launch

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defi tool

Portfolio Tracker

Detects where a user's liquidity sits.

live launch

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on-chain identity

Swapper Passport

On-chain swap identity & activity passport.

live launch

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onboarding

DeFi Island

Interactive onboarding map of the DeFi landscape.

live launch post

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year in review

Wrapped 2025

Personalized year-in-review from on-chain activity.

live launch post

PRODUCT & DESIGN: shipped in the live DApp

Owned logic, UX and launch of features live in app.barterswap.xyz.

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feature

Migrate

Cross-protocol position migration in Autopilot (Aave V3, Compound V3, Morpho, Sky).

details

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incentives

Points Program

Full incentive system: mechanic design, UI & backend; feeds token allocation.

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flow

Onboarding Flow

Wallet analysis + position recommendations from a user's on-chain assets.

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activation

Demo Mode

Full product experience before wallet connection.

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landing

barterswap.xyz

Designed & built the Barter landing page.

live

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Barter, Marketing, Growth & Community Lead

@Barter_DeFi

DeFi execution protocol, top Ethereum solver/router, Sep 2024 to Jun 2026, barterswap.xyz

MARKETING, GROWTH & COMMUNITY

Built and ran Barter's entire marketing, content & community function from scratch: strategy, channels (X, TG, Discord), distribution, fully organic.
Grew Discord from 100 to 1,300 members organically via activities & collaborative quests.
Scaled X to 5k followers; ran a no-budget KOL engine earning organic influencer mentions.
Owned the self-custody yield narrative across Crypto Twitter end-to-end.
Built an internal AI + X API workflow: planning, format discovery, competitor analysis, reply generation.

CONTENT & EDITORIAL

Translated MEV, solvers, intents, lending & LPing into every format: research papers, X articles, co-marketing, memes, AI video, weekly digest (Barter Alpha).
Authored research-grade technical content bridging deep mechanics and accessible storytelling.

ALSO SHIPPED

5 vibecoded content apps + 5 live DApp features, see portfolio.exe.
Long-form DeFi research & on-chain analytics, see research.exe.

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LONG-FORM DEFI RESEARCH

Technical breakdowns of protocol design, plus on-chain analysis on Dune (liquidity modeling, cohorts, flows).

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GET IN TOUCH

✈ Telegram @orchard_girl0
best way to reach me

✉︎ masharuzheva@gmail.com
email

𝕏 @orchard_girl0
DM open